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#7453 Packard 840 DeLuxe Eight Dual Cowl Sport Phaeton (1931) Louwman Museum

20210917-252 Packard 840 DeLuxe Eight Dual Cowl Sport Phaeton (1931) Louwman Museum - Den Haag NL.jpg #7454 Packard 840 DeLuxe Eight Dual Cowl Sport Phaeton (1931) Louwman MuseumThumbnails#7452 Joswin Town Car (1922) Louwman Museum

Packard 840 DeLuxe Eight Dual Cowl Sport Phaeton (1931) at the Louwman Museum in The Hague (Holland)

Packard was an American luxury automobile marque built by the Packard Motor Car Company of Detroit, Michigan, United States. The American auto industry was hit hard by the Great Depression in 1931. Packard operated in the top segment and its future, like that of its competitors, was very uncertain. Although Packard normally successfully supplied high-quality chassis to various coachbuilders, James Alvan Macauley, the company's then president, decided in 1931 to produce the bodies in-house from then on. The designs of the in-house bodies were second to none and the quality was at least equivalent to the work of specialist coachbuilders. The optimal match of chassis to the body resulted in better efficiency and the necessary higher margins. The Eight Series Packard was produced for only ten months with different body styles. In particular, the Sport Phaeton body shown here combines style, comfort and extremely high quality, making it one of the most attractive, balanced and practical designs of the time. This example is factory delivered with an extremely rare car radio and Pilot-Ray Automatic Self-Steering headlamps.

The Louwman Museum in The Hague, the Netherlands, features one of the most impressive private car collections in the world. Several hundred cars are on show to teach you all about car history. The Louwman Museum offers a wide collection that includes everything from antique and classic cars to Formula 1 racing cars and hybrids. Since 1934, two generations of the Louwman family have assembled a unique collection of cars. The present Louwman Museum was designed to display the collection to the public. It was festively opened in 2010. The collection leads you from horse and wagon to the first self-propelled vehicles. It also takes you past the luxury cars from the end of the 19th century, post-war "affordable cars" and the first racing cars. Some of the Louwman Museum's highlights include unique specimens such as the boat-car, the beach-car and the swan-car as well as famous cars such as James Bond's Aston Martin from the film Goldfinger and the customised Cadillac Fleetwood of Elvis Presley.

Matthijs van Wageningen
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